About Us
everything about PRM Hotel Group: We are a full service hotel operating company, currently owning and operating full service and select service hotels in the Southeast.
Our Story
Premier Resorts & Management was founded in 1994 by its President, Mr. Ishwar Naran. The company is headquartered in Ormond Beach, Florida. Our portfolio of owned and managed hotels has grown and we are always looking for ways to smartly grow our business as opportunities are presented to us.
Our conservative investment philosophy combined with a commitment to excel in all facets of hospitality management is the backbone of our company. At present, the company is approved to operate hotels affiliated with Marriott, Intercontinental Hotel Group (IHG), Hilton Hotels, Choice Hotels and Best Western.
Mission Statement
Our mission is to deliver superior financial returns and increase asset value to our owners and investors. We achieve this by exceeding guest expectations through operational excellence executed by our motivated local teams of managers and associates. We monitor and measure our revenue and profit performance, our guest and associate satisfaction and our RevPar growth compared to our competitive set.
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Our Vision
Our investment philosophy is simple and can be summed up in one word…conservatism. We believe in using conservative models and conservative judgment in order to produce the optimal ROI for ourselves and our investors.
Our management philosophy can also be summed up in a word…harmony. Optimizing returns requires a harmony and understanding of all facets of the hospitality business. These facets range from service, management, employee welfare and motivation, marketing, revenue management, cost control, finance, accounting, acquisition, to development. All these combined ensures a guest experience that is second to none.
Operational Excellence Model
Premier Resorts & Management operates its hotels according to our “Operational Excellence” model. This operational hotel management model is the basis for operating hotels profitably and successfully. This model is based on a balanced scorecard, with 4 quadrants:
Associate Satisfaction
This quadrant measures associate satisfaction, retention and turn-over metrics, as well as a number of other items relating to the performance and satisfaction of our hotel managers and their teams. We believe that high morale and satisfaction will lead to increased productivity and associate engagement in the process of operating successful and profitable hotels.
Guest Satisfaction
This quadrant deals with the company’s on-going desire to exceed our guests’ expectations at every stay at all hotels each day. This relentless pursuit of perfect guest satisfaction is measured by social media and brand sponsored guest satisfaction metrics. PRM prides itself on having many of its hotels either being the number 1 hotel in its market as published by TripAdvisor and operated all of its hotels above the brand benchmarks regarding overall service and guestroom cleanliness.
Revenues & Profits
This quadrant reviews the actual revenue and profit performance of each hotel against last year and budgeted numbers. We measure this on a daily basis to ensure we apply our flexible response capabilities to the operations of our hotels if and when adjustments are needed to preserve the bottom line. PRM has strict “flow” and “flex” requirements for managers to achieve.
The company pays special attention to the profitability of its food and beverage outlets at its full service hotels. Daily cost calculations are part of the comprehensive and all-inclusive management of these food and beverage departments.
RevPar growth compared to the competitive set
We pay special attention to the hotels’ STR performance to ensure that the hotel achieves its revenue potential, and has a positive RevPar growth compared to its competitors in the market.
Management Team
Key Executives At Premier Resorts & Management, Inc.
Mr. Ishwar Naran
President & Founder
Mr. Naran founded Premier Resorts and Management, Inc. in 1994, and has over 30 years of experience in the hospitality industry. He has developed, acquired, and managed over 20 hotels, and more than 2,000 hotel rooms throughout his career.
Mr. Naran is well versed in all facets of the hospitality industry, and as President & CEO, he oversees each sector of PRM, including, but not limited to, acquisitions, development, operations, and sales. He is a bottom line, results oriented professional.
Mr. Ishwar Naran is a Director on the Best Western International, Inc. (“Best Western”) Board of Directors. He was elected to this position in April 2016. As a Best Western Director, he is responsible for setting the strategic direction of the company with regard to its 4,000 Best Western branded hotels in over 100 countries and territories worldwide. He is also responsible for the establishment of Best Western’s policies and oversight of Best Western’s budget and the operations of the company, including but not limited to membership development and enforcement of brand standards.
Mr. Naran earned his degree in Civil Engineering from the University of Birla Visshva Karma Mohvidyala in India, and earned his MS in Civil Engineering from Penn State University.
Mr. Samir Naran
Chief Executive Officer
Mr. Naran has been with Premier Resorts & Management, Inc. since February of 2006. As Chief Executive Officer, his responsibilities include acquisitions, development, investor relations, finance and renovations.
Mr. Naran is a solutions oriented professional whose conservative financial models and creative debt and equity structures have ensured success for PRM and its investors.
Prior to joining PRM, Mr. Naran was a commercial analyst for Paragon Mortgage, now Paragon Commercial Capital. He served on a commercial team who specialized in property valuations, analyzing market potential, and structuring financing transactions.
Mr. Naran is currently a member of the Asian American Hotel Owners Association (AAHOA), and also a member of the HAAA Board (Halifax Advertising Authority Agency). Mr. Naran earned his BA in Economics from Emory University in 2002.
Paul M. Skurecki
Chief Financial Officer
Mr. Paul Skurecki is Chief Financial Officer for Premier Resorts & Management. Mr. Skurecki oversees the day-to-day accounting of all existing (and future) owned and managed hotels.
Mr. Skurecki has held various financial leadership positions including Chief Financial Officer, Corporate Controller and Regional Controller with such companies as Rushlake Hotels, Interstate Hotels & Resorts, Sunterra Resorts and Summer Bay Resorts.
With more than 20 years of progressive hospitality accounting experience, he has considerable knowledge in hotel and timeshare financial management.
Most recently, he was Vice President of Finance for the Institute of Internal Auditors, a professional membership association in Orlando. In his role he oversaw key activities for finance and accounting to include financial reporting, budgeting, treasury management, and payroll and risk management.
Mr. Skurecki holds a Bachelor of Science – Accounting from West Chester University and is a licensed Community Association Manager in the State of Florida.
Mr. Domien A. Takx
Chief Operating Officer
Mr. Domien Takx is Chief Operating Officer for Premier Resorts & Management. Mr. Takx oversees the day-to-day operations of all owned and managed hotels.
Mr. Takx has more than 25 years of progressive international hotel management experience. He has held the positions of Director of Food and Beverage, General Manager, Regional Director of Operations and Senior Vice President of Operations with such companies as Holland America Line, ACCOR Hotels, Hilton Hotels, Golden Tulip Hotels & Resorts and Interstate Hotels & Resorts.
Mr. Takx holds an MBA from the Hotel Management School The Hague, The Netherlands. He was twice the runner-up of the Larson Hospitality Award in Osceola County. At present, he is a member of the Board of Directors of the Volusia Hospitality & Lodging Association and also sits on the Advisory Boards of Daytona State College School of Hospitality Management and Bethune Cookman University Bob Billingslea School of Hospitality Management. In 2016, Mr. Takx introduced the Adopt-a-School Program in Volusia County.
Ms. Kim Kaszar
Corporate Director of Revenue Management
Ms. Kim Kaszar is the Corporate Director of Revenue Management for Premier Resorts & Management. Kim oversees the revenue management for all owned and managed hotels.
Ms. Kaszar has more than 28 years of various hotel management experience. Prior to joining PRM she held positions of Director of Finance, Area Director of Revenue Management and Corporate Director of Revenue Management with such companies as Hilton Hotels, Newcrest Image, HEI Hotels and Pyramid Hotel Group.
Ms. Kaszar graduated from The University of Akron with a degree in Finance. Ms. Kaszar is active with various rescue groups as well as supporter of University of Florida and Towson University Women’s basketball programs.
Ms. Lena Hardin
Corporate Human Resources Manager
Ms. Hardin has been with Premier Resorts and Management since May 2024. She is responsible for the human resources administration of the hotels and corporate offices. She also manages the payroll on-boarding and compliance functions of the company.
She possesses a strong foundational knowledge in Human Resources based on 10 years of experience. Prior to joining PRM she held positions in Human Resources in the automotive industry in Wisconsin. Previous to her extensive Human Resources experience, she held positions in Accounting and Finance.
Ms. Hardin is originally from South Florida and graduated from college with a degree in accounting. Since moving to Daytona Beach area, she has been active in various community outreach programs through her church including organizing “Loved” luncheons to honor widows in the community and monthly grocery giveaways for families in the area.
Mr. Alay Patel
Corporate Operations & Project Manager
Mr. Alay Patel is Operations & Project Manager at Premier Resorts & Management, where he oversees hotel renovation projects and operational projects. He applies a strong foundation in science and a passion for business to drive results for the hotels.
Known for improving processes and maintaining high guest satisfaction, he brings a hands-on leadership style and a focus on practical solutions. His ability to balance immediate operational and capital needs with long-term goals makes him a key contributor to the company’s continued growth and success.
He holds a degree in Pharmaceutical Sciences but ultimately chose to pursue a career in business. Previously, he was the Owner/Operator of a Holiday Inn Express in Bremen, GA.
Our Portfolio
Hilton Garden Inn
Hampton Inn & Suites
Holiday Inn Hotel & Suites
Holiday Inn Express & Suites – Daytona Beach
Holiday Inn Express & Suites – Orlando East
Best Western Plus Daytona Inn Seabreeze
Best Western Wesley Chapel
Renaissance Daytona Beach Oceanfront Hotel Now Open
Holiday Inn Hotel & Suites, now open
Residence Inn by Marriott
Courtyard by Marriott
Residence Inn by Marriott
Courtyard by Marriott
Holiday Inn Hotel & Suites, now open
Holiday Inn Express & Suites – Daytona Beach
Hilton Garden Inn
Holiday Inn Hotel & Suites
Best Western Plus Daytona Inn Seabreeze
Renaissance Daytona Beach Oceanfront Hotel Now Open
Hampton Inn & Suites
Holiday Inn Express & Suites – Orlando East
Best Western Wesley Chapel
Contact
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Meet Us
Premier Resorts & Management, Inc.
730 S. Atlantic Avenue
Ormond Beach, Florida 32176
Reach Us
Phone: 386-677-8882
Fax: 386-677-8883
Email: sbach@prmhotels.com
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